Most glosses make your lips drier over time. Velvet Hydration was formulated to do the opposite.

Developed by a cosmetic tattoo specialist, Velvet Hydration delivers the glass like shine you want - with eight active ingredients working quietly underneath to make your lips genuinely better over time.

Most women notice the shine first. Then they notice their lips are softer than they've ever been. Then they stop buying anything else.

Non sticky. Lightweight. A shine that lasts - without the rebound dryness that most glosses leave behind.

What makes it different

While other glosses sit on the surface, Velvet Hydration contains Ceramide NP, Sodium Hyaluronate, Peptides, Vitamin C, Panthenol and three nourishing butters - actives that support your lip barrier with every wear.

You're not choosing between a great gloss and healthy lips. You're getting both.

Key Ingredients

A high performance blend designed to nourish, smooth, and enhance the appearance of lips:

Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate
Create a smooth, cushiony layer that helps seal in hydration and leave lips feeling soft and supple.
Shea Butter, Cupuaçu Butter (Theobroma Grandiflorum), Babassu Oil (Orbignya Oleifera)
Rich botanical butters and oils that deeply condition, soften, and improve the overall look of dry or textured lips.
Sodium Hyaluronate
A hydration-attracting ingredient that helps lips appear fuller and more plump.
Panthenol (Pro-Vitamin B5)
Helps condition and comfort the lips, leaving them feeling smooth and hydrated.
Ceramide NP
Supports the natural moisture barrier for softer, more resilient-looking lips.
Tocopherol & Tocopheryl Acetate (Vitamin E)
Antioxidant ingredients that help protect lips from environmental stressors.
Tetrahexyldecyl Ascorbate (Vitamin C derivative)
Helps promote a more even, radiant-looking lip appearance
Palmitoyl Tripeptide-1
A peptide known for supporting smoother, more refined-looking lips over time.

Available in six shades.